The majority of people never accomplish their new year’s resolutions. Why? Our belief is that many people approach resolutions as an idea...

The tradition of setting new year’s resolutions is often associated with the same goals: exercise more, eat healthier, read more books,...

Businesses and consumers may be continents apart, but Ascendant Group’s global team specializes in Human-2-Human marketing strategies...

There’s a lot of hype about Human-to-Human marketing and its effectiveness at increasing loyalty and your profit margin. But...

Our world class team has the knowledge, skills, and connections to help you navigate the global market and form lifelong international...

Leading with beliefs and values has become increasingly challenging in today’s environment. As a company, Ascendant has always made the...

It’s back to school season, and for parents who began working from home, it’s a respite from kids making unannounced appearances during...

As an international company with a location in Shanghai, we are proud to announce that Ascendant Group has been ranked as the #1 branding...

When companies found themselves closing their office doors and shifting to employees working remotely, CEOs and managers had to give up a...

Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people...

A huge congratulations from Ascendant Group to our client, David Egan! David recently appeared on CBS after the publication of his first...

Last year, the start of the 2020 Pandemic was a major source of stress for the entire world. This year, the somewhat slow return to...

The title of “Thought Leader” is not just reserved for CEOs and business owners, although they certainly are. Thought leaders are experts...

We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the...

We hear a lot about branding and it’s no secret that a successful brand is key to a company’s success. Consumers and investors quickly...

CEOs are constantly in the spotlight. Who’s resigning? Who’s taking over? Who’s starting a new company? Who’s sending a car into orbit?...

When you think about the most powerful CEO in the world, what names come to mind? Jeff Bezos? Warren Buffet? Elon Musk? Tim Cook? Sure,...

Whether you’re a marketing and PR guru or just starting out in your career, you know that it is no longer enough just to have a prominent...

Over the past decade, the actions of executives have often been correlated to the success of their companies and even the actions of the...

Every business and CEO, no matter the size and reach, needs a solid brand in order to stand out from the competition and root themselves...