The tradition of setting new year’s resolutions is often associated with the same goals: exercise more, eat healthier, read more books, and so on. That being said, the majority of people never accomplish their new year’s resolutions. Why? Our belief is that many people approach resolutions as an idea rather than setting measurable goals and strategies. Just as people set goals to improve in the new year, brands should be as well. Your brand personality, just like a person, should evolve and grow with time. Here are some practical strategies that you can use to improve your overall brand in 2022.
Get Creative with Engagement
With countless brands trying to engage with users online, your brand cannot utilize what are now stale strategies. What worked pre-March 2020 is now totally different just because of the large influx of companies and personal brands that have increased their online activity. Already overwhelmed prospective customers have been inundated with even more irrelevant messaging, making them jaded and shortening attention spans to nearly nil.
Take brands like We’re Not Really Strangers as an example. Primarily, they engage with their audience by posting relatable and aesthetic content (which reflects their brand) that people enjoy sharing on their own personal stories. Additionally, they post polls to their stories in order to gather feedback from customers while at the same time providing value to those who participate. One of their best branding strategies is they have a finsta which is less curated and not under the brand name. This keeps users engaged without feeling like they are being marketed to.
The lesson here is don’t force feed what you think the audience needs. Let them see it reflected through your content.
In our next blog, we will focus on how clarity is key.