CEO Branding in the Age of Coronavirus While governors and groundhogs may be telling you to hunker down, now is not the time to follow your burrowing instinc...

In this era, business are leaning more to experiences rather than products or services. Ultimately, in a world where products are becoming more like each oth...

At the time of managing or working in our personal or business brand, there are actions that we must avoid in order to not harm it. There are several factors...

The success of a company or a product lies in a variety of factors such as quality, innovation or providing good customer service and this is definitely part...

Many of my clients ask me: “Why is branding so important?” Regardless of the kind of business you’re in, CEO branding benefits the overall success of the bus...

Whether you’re a CEO of a Fortune 500 company or working your way up the leadership ladder, personal branding can significantly benefit you. Many may think t...

Social media has come to an era where people can run their business completely online and be very successful at it. The same opportunities that exist today, ...

Many people do not trust faceless corporations. When consumers buy from companies or organizations, they usually do it with people they sincerely trust. If s...

California recently signed a law that allows college athletes to hire public and relations companies (PR) to promote personal branding and visibility. Colleg...

This article is a contribution from one of our strategic partners who does speech writing for CEOs, executives, and more. Rank promotions and special awards—...

Innovative companies are universally known for their successful products or valuable services, but superior customer service is undoubtedly what really leave...

“CEO branding is about as effective as the branding of a company. An executive who is widely recognizable often ends up becoming a de-facto marketer-in-chief...

The 2019 Annual Think Global Conference will be two days full of inspiration, education, and networking. The conference serves as a premiere event for compan...

“Business isn’t just B2B or B2C anymore. It is now H2H, human to human connectivity.” – Raoul Davis Nurturing a business or a brand to reach thousands of peo...

With the global business landscape shift that has taken place over the last two decades, you might become a minority in a few years if you own a growing busi...

In today’s business climate, where the marketplace is far more socially minded, philanthropy, corporate social responsibility and cause-conscious consumerism...

When a company thinks of different avenues to expand its operations, the first thing that comes to mind isn't typically a joint venture. Instead, a company u...

The Ascendant Group welcomes Jessica Yellin as Head of South African Division with a role to enhance the firm’s global division Jessica Yellin Jessica Whitcu...

Most companies fail to leverage one of their most compelling and distinguishable points — the CEO’s brand. CEO branding starts with determining how the CEO's...

While the term "personal branding" may be thrown around in work circles, do you really know what it means? Personal branding is essentially is what makes you...