WHO WE ARE
Built on referrals and inspired by trust since its creation in 2004, Ascendant Group has worked with the world’s leading CEOs and executives ranging from fortune 500 companies, INC 5000 fastest growing businesses, and high performing individual brands ranging from those leading world class organizations to bestselling authors to elite athletes transitioning to the entrepreneurial world.
We leverage our knowledge of Human2Human marketing to help our clients become the chief story tellers for their brand. This unlocks increased visibility and emotional connectivity that leads to increased top line revenues, development of portable brands that cut across industries, and furthering or developing legacy.
Awarded as one of the top 25 small businesses to work for, our team of nearly 30 professionals across North America, Europe, Asia, and North Africa has a culture that values continual learning, honesty, responsiveness, competitiveness, innovation, and improvisation that helps us live up to our name, Ascendant; we have a relentless commitment to the Merriam dictionary definition “moving upwards,” this cuts across our internal capabilities, client strategy and execution.
WHO WE WORK WITH
We’ve built a model that is geared towards working with the busiest people in the world such as Best Selling Authors, Former and Current Executives from Walgreens, Dell, Universal, Fox, Formula One, Monster, Mahindra, BET, former professional Olympians and NFL & NBA stars transition to entrepreneurship, CEOs and executives based in China, Peru, Egypt, Netherlands, Switzerland, and Canada. What they all have come to expect and realize is we don’t make branding another job for them. We develop strategy, develop social copy, PR campaigns, build out publishing ideas, ghost write, and creative briefs that allow them to approve and edit versus worrying about conceptualizing. We are in the business of amplifying who they are in the marketplace. It isn’t our role to put clients in a box, or contort them into the latest trend, instead we hyper emphasize their uniqueness and let that be the engine for differentiation. We select clients that are industry leaders and innovators that inspire us to want to get their message out more into the marketplace.
We’ve had award winning recognition including being a Founding member of the Forbes Agency Council for top PR & Advertising firms in the world, CEO branding and Corporate branding firm of the year on multiple occasions, best web design recognition, top 25 small business cultures, and best PR campaigns.
We are the most tenured integrated CEO brand strategy and execution firm in the world and have written extensively on CEO branding for nearly a decade before it became a more mainstream term. Others have imitated however; they fail at duplication. Our capabilities across brand strategy, brand management, PR, social media, design, photography, publishing, and providing congressional thought leadership may be mirrored in isolation; however; no firm in the world offers it with the same level of integration as we do.
“CEO branding is the art of developing emotional connections with the stakeholders that matter the most to a businesses success through the power of story-telling and providing value that demonstrates marketplace differentiation.”
Raoul Davis, CEO & Founder, The Ascendant Group