The Ascendant Group - CEO BrandingJun 29, 20203 minWhy Generation Z Should be on Your RadarWith a population of about 90 million and $143 billion in spending power, Generation Z is a rapidly rising consumer group in the United...
The Ascendant Group - CEO BrandingMay 28, 20202 minKey to Success in the Virtual Space: Being HumanWith millions unemployed and all industries across the country suffering from the fallout of the COVID-19 virus, there is a lot of...
AscendantDec 24, 20182 minTHE POWER OF CONFIDENT CEO BRANDINGA CEO represents a company in many ways, including serving as a driving force for increasing internet presence among interested clients....
AscendantDec 17, 20181 minNEW CEO BRANDING BOOK COMING JUNE 2015Dr. Marc Fetscherin is an Associate Professor of International Business and Marketing and a Cornell Distinguished Faculty at Rollins...
AscendantDec 10, 20183 minHOW TO DEVELOP YOUR CEO BRAND AND BECOME AN INDUSTRY LEADERWe’ve all heard of certain companies: GE, Virgin, Berkshire Hathaway, FUBU. And I bet you know all their most famous CEOs’ names, too....