THE POWER OF CONFIDENT CEO BRANDING
CEO branding is about helping the CEO represent a company in many ways, including serving as a driving force for increasing internet...
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Ascendant
- Jun 1
- 3 min
CEO Branding: HOW TO DEVELOP YOUR BRAND AND BECOME AN INDUSTRY LEADER
CEO branding is a game changer. We’ve all heard of certain companies: GE, Virgin, Berkshire Hathaway, FUBU. And I bet you know all their...
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The Ascendant Group - CEO Branding
- Jun 29, 2020
- 3 min
Why Generation Z Should be on Your Radar
With a population of about 90 million and $143 billion in spending power, Generation Z is a rapidly rising consumer group in the United...
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The Ascendant Group - CEO Branding
- May 28, 2020
- 2 min
Key to Success in the Virtual Space: Being Human
With millions unemployed and all industries across the country suffering from the fallout of the COVID-19 virus, there is a lot of...
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Ascendant
- Dec 17, 2018
- 1 min
NEW CEO BRANDING BOOK COMING JUNE 2015
Dr. Marc Fetscherin is an Associate Professor of International Business and Marketing and a Cornell Distinguished Faculty at Rollins...
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