Five Steps To A Stronger CEO Brand

Develop a CEO brand strategy. This includes analyzing your brand strengths and aligning them with the corporation’s. In other words, emphasize the portions of the CEO brand that also ring true for the company.

Determine which audiences you want to go after and what message will connect with them the most. This differs from a corporate strategy because specifically you are looking at a more indirect message to get people to resonate with the CEO, and then as that is done the CEO serves as the bridge with the customer to get interest in the business.

Determine the tools you will use to get the message out. Will it be speaking? PR? Social media? A book? Strategic advertising with the CEO message?

Determine how to measure your results. What benchmarks are you looking for? Increased leads? More website traffic? Determine the metrics that make the most sense for you.

Assess the results. Analyze your results utilizing the metrics you’ve developed plus some bottom-line items such as revenue growth, close rates, and increased pricing -- and adjust your strategy from there.

P: 302.450.4494   
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2035 Sunset Lake Rd

Suite B Offices #3 - #5 

Newark, DE 19702

Other locations:

1740 Broadway, 15th Floor
New York City, 10019

International locations:

Cairo, Egypt

Rotterdam, Netherlands

Nova Scotia, Canada

Brussels, Belgium

Ascendant is a CEO branding development firm specializing in corporate brand strategy and development for CEO and executive leaders. Our CEO branding, corporate branding, and executive branding model uses a proprietary 5 phases of branding system, we focus on brand monetization, brand acceleration, and brand strategy. Our corporate and CEO branding clients have ranged from executive corporate branding clients at Fortune 50 companies to multimillionaire CEO’s and founders of entrepreneurial ventures.


To learn about our corporate executive and CEO branding systems reach out to us at 302.450.4494 ext 202.   We have worked with branding clients in the United States, Canada, Europe, Africa, and the Caribbean.