Here is an excerpt of a recent article our CEO published at Forbes It seems that in today’s business world there are thousands of ways to...

Get New York Quality PR Agency or Better Work Without Manhattan Overhead Top PR Firms In NYC, Best PR Firms As a founding member of The...

Ascendant Group is proud to be ranked amongst the top PR Firms in the region. Specifically ranking number #2 for top PR Firms according...

Most people view LinkedIn as just another account they need to remember a password for. The truth is, if done the right way, LinkedIn can...

In a world where people make connections off of emotion, it is important to grasp the concept of personal branding. The reality is that...

I have a secret for you, though it’s hardly a revelation: most brands fail at what they are trying to accomplish. And the only thing more...

Understandably, many young careerists focus first on building a successful brand. However, it is just as important to understand what can...

When I work with CEOs to boost their brand through speaking engagements, social media and book deals, I often get this objection: "But I...

Dr. Marc Fetscherin is an Associate Professor of International Business and Marketing and a Cornell Distinguished Faculty at Rollins...

Abandon preconceived notions about public relations (PR). Today, public relations is a cross-platform communications action reliant upon...

A HUGE BRANDING TREND OF 2016 IS BLURRING THE LINES BETWEEN COMPANIES AND THEIR AUDIENCES: AUTHENTICITY. The public is craving content...