Social media trends for CEOs and Thought leaders Social media has evolved from a marketing channel into a credibility engine for leadership . In 2026, investors, employees, customers, and partners increasingly evaluate CEOs and Thought leaders not just by company performance but by how leaders show up publicly, communicate vision, and respond to change . This shift explains why CEOs who understand social media trends outperform those who delegate visibility entirely. Social p

PR in Healthcare In the world of healthcare, reputation isn’t just about perception; it’s about survival. When trust falters, patients hesitate, investors retreat, and entire systems can collapse. In moments of crisis, whether a data breach, patient safety incident, or public health emergency, public relations (PR) becomes more than communication; it becomes an instrument of protection. Strategic, empathetic, and fast-paced PR can save reputations and, in many cases, lives. F

Turning Influence into Impact In today’s hyper-visible business environment, influence alone is no longer enough. CEOs and senior leaders are expected to do more than lead organizations. They are expected to represent values, build trust, and create impact that extends beyond quarterly performance. This is where leadership branding comes in. Not as self-promotion, but as a strategic discipline that transforms influence into measurable, lasting impact. Leadership branding is t

CEO Brand Advantage In the world of modern business, product innovation and operational excellence no longer guarantee market leadership. Visibility does. And in a media-saturated, trust-fractured environment, visibility without clarity is noise. That’s where Raoul Davis steps in, reframing executive branding as a strategic growth engine, not a vanity exercise. As CEO of Ascendant Group, Davis has built a two-decade legacy around a simple premise: people follow people, not lo

Brand on the Rise In today’s business arena, innovation isn’t enough. Operational excellence doesn’t guarantee market leadership. Visibility does. And in a landscape flooded with content, executives who remain faceless risk becoming forgettable. The shift is clear: leadership today demands a visible, credible, and commanding personal brand. One that doesn’t just support the company, but drives its momentum. Behind this movement is a model that transforms CEOs into category le

Power of Personal Branding Personal branding has become an essential tool for CEOs and executives. It goes beyond just having a presence on social media; it's about crafting a narrative that resonates with your audience, showcasing your expertise, and positioning yourself as a thought leader in your industry. Here's why personal branding matters and how you can leverage it for success. Establishes Authority and Trust Personal branding helps you establish authority in your fie

Discover actionable strategies for CEOs to uphold brand consistency and integrity during tariffs and price pressures. Learn from real-world examples and expert insights.

Ascendant Group Branding Shapes the Future of CEO and Executive Brands In today’s business world, influence is currency . Investors, employees, customers, and media no longer only trust organizations; they trust leaders . This is why forward-thinking CEOs are moving beyond corporate communications and embracing strategic personal branding  as a core growth engine. Ascendant Group Branding has spent over two decades perfecting how CEOs and executives can build authentic, globa

In healthcare, trust is more than a branding asset; it’s a lifeline . One poorly managed crisis can lead not just to a damaged reputation but also to real-world consequences for patients and communities . When emergencies strike, strategic public relations (PR) isn’t just about protecting the name of a hospital or healthcare organization. It’s about saving lives, preserving trust , and leading with confidence in moments of uncertainty. In this article, we’ll explore how strat

Tech Leadership and AI The Trust Gap in AI Artificial intelligence has moved from niche research labs to boardrooms, living rooms, and...

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Market turbulence has become the constant backdrop of modern business. Inflation, fluctuating consumer demand, supply chain challenges,...

When a CEO steps into a new role, it isn’t just a shift in leadership; it’s a signal to employees, customers, investors, and the...

The Trust Equation Leadership has evolved far beyond traditional decision-making. CEOs are under constant public scrutiny, shaping how...

Markets are volatile, information is overwhelming, and AI-driven content is everywhere. For CEOs, this raises a critical question: do you...

In today’s business landscape, a CEO is no longer just a strategist behind closed doors; they are the public face of the brand, shaping...

Introduction: Why CEO Branding Now Matters More Than Ever In today’s hyper-connected and trust-fragmented world, branding is no longer...

Public relations has entered a profound period of transformation. Gone are the days when glossy press releases and polished talking...

A Legacy of Influence and Innovation   Ascendant is honored to be recognized by the Luxury Lifestyle Awards as one of the Top 100 PR...

Few names hold as much influence as CES in brand positioning and market leadership. CES consistently delivers industry-defining moments...