PERSONAL BRANDING STRATEGIES – CONNECT WITH YOUR CLIENTS


In a world where people make connections off of emotion, it is important to grasp the concept of personal branding. The reality is that clients rarely make a personal connection with a brand — they usually make that connection with a person. Understanding how to use this to your advantage will help make a difference in the way potential clients view your business.


Understand WHY: Proving expertise in your field demonstrates the flexibility you have while promoting your business. If you have a group of employees that can each find a niche of their own it will help you reach a larger variety of potential clients. For instance, a financial firm should have investment advisors focused in different categories, such as investment planning for university professors, athletes, or real estate investors. Your team will be speaking a common language with clients.


Read more on how to promote personal branding and the importance of connecting with your clients here: http://www.bizjournals.com/bizjournals/how-to/marketing/2014/08/3-ways-to-leverage-employee-personal-branding.html?page=2

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Headquarters:

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Ascendant is a CEO branding development firm specializing in corporate brand strategy and development for CEO and executive leaders. Our CEO branding, corporate branding, and executive branding model uses a proprietary 5 phases of branding system, we focus on brand monetization, brand acceleration, and brand strategy. Our corporate and CEO branding clients have ranged from executive corporate branding clients at Fortune 50 companies to multimillionaire CEO’s and founders of entrepreneurial ventures.

 

To learn about our corporate executive and CEO branding systems reach out to us at 302.450.4494 ext 202.   We have worked with branding clients in the United States, Canada, Europe, Africa, and the Caribbean.