top of page
Search


The Power of Leading With Values
Leading with beliefs and values has become increasingly challenging in today’s environment. As a company, Ascendant has always made the...

The Ascendant Group - CEO Branding
Aug 2, 20214 min read


Doing This Will Guarantee a High Employee Turnover
When companies found themselves closing their office doors and shifting to employees working remotely, CEOs and managers had to give up a...

The Ascendant Group - CEO Branding
Jun 28, 20212 min read


Want Your Brand to Become the Next Viral Meme? Do This One Thing
Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people...

The Ascendant Group - CEO Branding
Jun 21, 20212 min read


4 Tips to Avoid Burnout
It's easy to find pictures of Japanese people sleeping in public places or nodding off in their office. For internet culture, this is a...

The Ascendant Group - CEO Branding
Jun 2, 20214 min read


What are the Elements of Branding?
We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the...

The Ascendant Group - CEO Branding
May 10, 20213 min read


Transparency in the Age of Accountability: Three Ways For CEOs to Stay on the Offensive
Marva Collins once said, “If you can’t make a mistake, you can’t make anything.” Mistakes are a part of life and one of the most...

The Ascendant Group - CEO Branding
Oct 31, 20203 min read


How Ego Tanks Branding and Marketing and Jeopardizes Companies
Have you ever turned to YouTube for a Do-It-Yourself home improvement project that will only take a few hours? Imagine being in the...

The Ascendant Group - CEO Branding
Oct 26, 20203 min read
bottom of page