Ego can be a dangerous thing. Ego can seem similar to confidence –– a willingness to think and be different, to be obstinately fixed on...

Many people do not trust faceless corporations. This is in part because corporate logos are about one-hundred and fifty years old, while...

We all want to put our best foot forward when it comes to our professional lives. In our work, it’s easy to get trapped in the mindset...

A strong brand identity does more than help your company stand out. Your brand identity keeps you from being labeled by others. It gives...

CEO branding is about helping the CEO represent a company in many ways, including serving as a driving force for increasing internet...

Raoul Davis, Ceo and Richelle Payne, Partner, both of Ascendant Group Branding are proud to have been recognized as one of the area’s...

PLOP is the sound of a pebble dropping into a pond as it sends ripples out in wider and wider circles, seemingly into infinity, contained...

CEO branding is a game changer. We’ve all heard of certain companies: GE, Virgin, Berkshire Hathaway, FUBU. And I bet you know all their...

Recently, CEO Raoul Davis discussed some of the emerging communication challenges in the web 3.0 space. After having helped an ICO raise...

“Personal branding is the ultimate journey of personal development.” -Chris Collins If you're going to develop a great brand to show to...

The majority of people never accomplish their new year’s resolutions. Why? Our belief is that many people approach resolutions as an idea...

The tradition of setting new year’s resolutions is often associated with the same goals: exercise more, eat healthier, read more books,...

Every successful company has an asset that they fail to leverage - the CEO brand. Think of companies like Tesla. Elon Musk is a...

Virtual Reality has been the topic of ongoing discussions with the introduction of the Metaverse this year. The capabilities of this...

Ironic as it may seem, there may be an upside to being overly self-assured in the corporate world. These modern-day examples will prove so.

As the world becomes more and more digitized by the day, the need for one’s own brand identity only intensifies. Whether you’re an...

Great CEOs are able to resonate with their audience. It take a little more than savvy messages and clichés to make employees embrace the...

As one of the most sought-after literary agents in all of America, this snazzy Latinx has helped countless clients secure deals with some...

Businesses and consumers may be continents apart, but Ascendant Group’s global team specializes in Human-2-Human marketing strategies...

There’s a lot of hype about Human-to-Human marketing and its effectiveness at increasing loyalty and your profit margin. But...