As a branding firm that specializes in CEO branding, we at Ascendant Group are always on the lookout for new research and insights in the...

Dr. Martin Luther King Jr's brand is still incredibly important in 2023, as his legacy continues to inspire and influence people around...

Ascendant client Joe Hart and his co-author Michael Crom, grandson of Dale Carnegie have a new book Take Command: Find Your Inner...

CEO branding has become increasingly important. A CEO's personal brand can have a significant impact on the overall perception and...

Social media is so important to business today that some companies are able to run entirely on social media platforms. Shifts in the ways...

CEO branding has become an increasingly important way for companies to differentiate themselves and attract customers. While many...

Ego can be a dangerous thing. Ego can seem similar to confidence –– a willingness to think and be different, to be obstinately fixed on...

Many people do not trust faceless corporations. This is in part because corporate logos are about one-hundred and fifty years old, while...

We all want to put our best foot forward when it comes to our professional lives. In our work, it’s easy to get trapped in the mindset...

A strong brand identity does more than help your company stand out. Your brand identity keeps you from being labeled by others. It gives...

CEO branding is about helping the CEO represent a company in many ways, including serving as a driving force for increasing internet...

Raoul Davis, Ceo and Richelle Payne, Partner, both of Ascendant Group Branding are proud to have been recognized as one of the area’s...

PLOP is the sound of a pebble dropping into a pond as it sends ripples out in wider and wider circles, seemingly into infinity, contained...

CEO branding is a game changer. We’ve all heard of certain companies: GE, Virgin, Berkshire Hathaway, FUBU. And I bet you know all their...

Recently, CEO Raoul Davis discussed some of the emerging communication challenges in the web 3.0 space. After having helped an ICO raise...

“Personal branding is the ultimate journey of personal development.” -Chris Collins If you're going to develop a great brand to show to...

The majority of people never accomplish their new year’s resolutions. Why? Our belief is that many people approach resolutions as an idea...

The tradition of setting new year’s resolutions is often associated with the same goals: exercise more, eat healthier, read more books,...

Every successful company has an asset that they fail to leverage - the CEO brand. Think of companies like Tesla. Elon Musk is a...

Virtual Reality has been the topic of ongoing discussions with the introduction of the Metaverse this year. The capabilities of this...