Discover actionable strategies for CEOs to uphold brand consistency and integrity during tariffs and price pressures. Learn from real-world examples and expert insights.

Ascendant Group Branding Shapes the Future of CEO and Executive Brands In today’s business world, influence is currency . Investors, employees, customers, and media no longer only trust organizations; they trust leaders . This is why forward-thinking CEOs are moving beyond corporate communications and embracing strategic personal branding  as a core growth engine. Ascendant Group Branding has spent over two decades perfecting how CEOs and executives can build authentic, global influence that...

In healthcare, trust is more than a branding asset; it’s a lifeline . One poorly managed crisis can lead not just to a damaged reputation but also to real-world consequences for patients and communities . When emergencies strike, strategic public relations (PR) isn’t just about protecting the name of a hospital or healthcare organization. It’s about saving lives, preserving trust , and leading with confidence in moments of uncertainty. In this article, we’ll explore how strategic PR can...