HOW IT WORKS
The Ascendant Group performs a kick-off meeting with your team, analyzing your business strengths as well as the strengths of the executive.
We then create a byline editorial, an engaging article about your company.
The byline is syndicated to our network of reporters and editors, generating PR placements.
In the 2nd phase of the campaign, we book TV placements using an “expert available” approach, positioning your CEO to speak on issues relevant to the media.
If by the end of the 3 month campaign, your guarantee has not been reached, we will refund your money.
THE POWER OF AN ASCENDANT PR CAMPAIGN
Increased brand visibility and sales.
Increased conversion rate on your website and in your advertising as you feature the media placements.
International trust from seeing your CEO or Founder featured in top TV media.
Investor interest from placements such as TechCrunch, CrunchBase, WSJ, Bloomberg and more.
SEO benefit via high-profile links.
NBC Today Show Steve Pemberton
Hallmark Channel Home & Family Show Daina Falk
Sports Illustrated Now
NBC Steve Harvey
2035 Sunset Lake Rd
Suite B Offices #4 & #5
Newark, DE 19702
1740 Broadway, 15th Floor
New York CIty, 10019
88 Fareed Semeika, Al Matar, El Nozha, Cairo Governorate, Egypt
3027 HD Rotterdam
Built on Referrals and Inspired By Trust Since 2004
My name is Raoul Davis. I am the Founder and CEO of the Ascendant Group, an agency which I founded back in 2004. I created the Ascendant Group because I realized that there were few reliable solutions in the PR world. You could hire a large agency for a $50,000-$100,000 monthly retainer or a freelancer for $3,000 a month. But in the end the results were the same, a lot of luck was required to get placed in the media. Sometimes it worked out, sometimes it didn’t, but whether it worked out or not, you were sure to get the bill at the end of the day.
I saw an opportunity to create something better. You don’t walk into a car dealership, pay for a car, and expect to walk out with just a pair of tires. That’s why I founded the Ascendant Group, the only global agency that doesn’t just talk the talk, it walks the walks. We have the only campaign that comes with a guarantee of national and international media or you get your money back. Period.
I appreciate you taking the time to view our page and I hope we can work together soon.
MEET YOUR TEAM
Ascendant is staffed by over 20 professionals, all experts in PR and other domains.
Your team will include:
Regularly contributes for Forbes, American City Business Journal, and was one of 100 small business owners under 40 invited to a one-day U.S. Chamber of Commerce, U.S. Congress, and White House symposium in 2011. Founded Ascendant companies in 2004 and believes his mission is similar to John The Baptist’s role of “paving the way for others.”
Kirill is a multilingual, profit-focused, marketing strategist, developer, designer, and entrepreneur. He started his career in politics, working at the offices of his local State Assembly and later, the US Congress. After several years in politics, he decided to enter the private sector, creating his company, “Electric Web,” one of California’s leading companies for mobile app development, blockchain, programming, and online revenue. Storch's clients have ranged from national brands to small business owners.
MBA, competitive body builder, and manic perfectionist; she has been with Ascendant for more than 9 years.
Senior PR Strategist
Senior PR Strategist
Foote has more than 35 years in journalism, public relations and marketing. He has a vast career in media, establishing himself as a nationally known journalist, digital media strategist, public relations professional, author and educator. He has developed and directed communications and public relations campaigns for individuals, companies and special events that have generated major exposure in all types of media.
How can you guarantee media placements?
Our media placement guarantee program goes back about 8 years when we realized the biggest pain point in PR was lack of certainty. As one client put it, buying PR services is like “walking into a Mercedes dealership, paying for a Mercedes, and then maybe driving it off the lot. Or maybe just leaving with a pair of tires.” We sought to eliminate the uncertainty in the PR model which often involves opaque monthly retainers with little guarantee of results. Once we realized the majority of our campaigns were performing at a certain level, we saw the opportunity to guarantee that performance to all of our clients and back it with a money-back refund.
How large is your company?
Our company has 20 employees in the US offices and additional employees and contractors globally.
Does your company specialize in a particular industry?
Our company is industry-agnostic. We have represented insurance, finance, pharma, biotech, auto, and numerous other industries. We don’t believe a PR firm should niche in a particular industry because if you are constantly pitching the same industry story to your reporter contacts, well they won’t be your contacts much longer.
Are there any additional costs for us to consider?
Yes, if your TV interview requires travel, you will be responsible to pay all travel costs. Additionally, TV stations in the US charge $400-$600 for the video file of your interview. This is paid directly to the station.
I am not sure that we are ready for TV, does your agency provide media training or online-only campaigns?
Yes, we can provide media training to make your executive TV-ready and we can also limit the placements to just online and print if that is your preference.
Are most of the TV interviews over Zoom?
The current Covid-19 situation is ever-changing so the TV interviews are often over Zoom but may require travel to the station in some cases.
After the campaign is over, what then?
Most of our clients renew to additional media campaigns and/or international campaigns. We also have strong social media, endorsement and other teams in-house that can help grow your brand and drive top-line revenue.