PR in Healthcare In the world of healthcare, reputation isn’t just about perception; it’s about survival. When trust falters, patients hesitate, investors retreat, and entire systems can collapse. In moments of crisis, whether a data breach, patient safety incident, or public health emergency, public relations (PR) becomes more than communication; it becomes an instrument of protection. Strategic, empathetic, and fast-paced PR can save reputations and, in many cases, lives. F