Turning Influence into Impact In today’s hyper-visible business environment, influence alone is no longer enough. CEOs and senior leaders are expected to do more than lead organizations. They are expected to represent values, build trust, and create impact that extends beyond quarterly performance. This is where leadership branding comes in. Not as self-promotion, but as a strategic discipline that transforms influence into measurable, lasting impact. Leadership branding is t

CEO Brand Advantage In the world of modern business, product innovation and operational excellence no longer guarantee market leadership. Visibility does. And in a media-saturated, trust-fractured environment, visibility without clarity is noise. That’s where Raoul Davis steps in, reframing executive branding as a strategic growth engine, not a vanity exercise. As CEO of Ascendant Group, Davis has built a two-decade legacy around a simple premise: people follow people, not lo

Brand on the Rise In today’s business arena, innovation isn’t enough. Operational excellence doesn’t guarantee market leadership. Visibility does. And in a landscape flooded with content, executives who remain faceless risk becoming forgettable. The shift is clear: leadership today demands a visible, credible, and commanding personal brand. One that doesn’t just support the company, but drives its momentum. Behind this movement is a model that transforms CEOs into category le

Power of Personal Branding Personal branding has become an essential tool for CEOs and executives. It goes beyond just having a presence on social media; it's about crafting a narrative that resonates with your audience, showcasing your expertise, and positioning yourself as a thought leader in your industry. Here's why personal branding matters and how you can leverage it for success. Establishes Authority and Trust Personal branding helps you establish authority in your fie