Barbie: The Movie has captivated audiences worldwide this summer. Everywhere we look, from movie theaters bathed in pink, to trending...

We are thrilled to share some exciting news about our talented former Brand Manager, Stella Galli, who has recently been recognized by...

In the dynamic and ever-changing digital landscape, CEOs and brands continually face the challenge of maintaining relevance and...

The new summer season presents a wonderful opportunity to rejuvenate and revamp various aspects of our lives, including our personal...

As Summer quickly approaches, Ascendant Group stands at the forefront of empowering our clients to seize bigger and bolder opportunities....

With an unparalleled finesse in weaving intricate storylines, the Marvel Cinematic Universe (MCU) has, over the years, meticulously built...

In today's competitive market, building a strong personal brand is essential for success. Your personal brand is the unique combination...

In today's hyper-competitive business landscape, building a strong brand is more important than ever. One of the most effective ways to...

Brand integrity is the bedrock of a successful business. It's about staying true to the values and principles that define the company,...

Neal Lemlein was a visionary marketing executive who left an indelible impact on the entertainment industry, including to help lead the...

As a branding firm that specializes in CEO branding, we at Ascendant Group are always on the lookout for new research and insights in the...

Dr. Martin Luther King Jr's brand is still incredibly important in 2023, as his legacy continues to inspire and influence people around...

Ascendant client Joe Hart and his co-author Michael Crom, grandson of Dale Carnegie have a new book Take Command: Find Your Inner...

CEO branding has become increasingly important. A CEO's personal brand can have a significant impact on the overall perception and...

Social media is so important to business today that some companies are able to run entirely on social media platforms. Shifts in the ways...

CEO branding has become an increasingly important way for companies to differentiate themselves and attract customers. While many...

Ego can be a dangerous thing. Ego can seem similar to confidence –– a willingness to think and be different, to be obstinately fixed on...

Many people do not trust faceless corporations. This is in part because corporate logos are about one-hundred and fifty years old, while...

We all want to put our best foot forward when it comes to our professional lives. In our work, it’s easy to get trapped in the mindset...

A strong brand identity does more than help your company stand out. Your brand identity keeps you from being labeled by others. It gives...