What is Holding You Back as a Leader?

Here is an excerpt from an article written by Ascendant’s Chief Strategy Officer, Merilee Kern, click here to read the full article.

If you are like most individuals, you revel in the ease and relaxation that comes with feeling comfortable at work. Having confidence in your ability to perform a job well—with poise, proficiency, and efficiency—provides feelings of satisfaction and security. What’s more, stress remains at a minimum when you are safely ensconced inside your comfort zone.

Despite these undeniable benefits, there’s also a downside to operating within the constraints of comfort—regardless of the real or perceived environmental controls that mindset affords. Lingering in a psychological state of contentment not only can—but most likely will—inhibit your ability to grow and realize your full potential, both as a business professional and organizationally.

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Ascendant is a CEO branding development firm specializing in corporate brand strategy and development for CEO and executive leaders. Our CEO branding, corporate branding, and executive branding model uses a proprietary 5 phases of branding system, we focus on brand monetization, brand acceleration, and brand strategy. Our corporate and CEO branding clients have ranged from executive corporate branding clients at Fortune 50 companies to multimillionaire CEO’s and founders of entrepreneurial ventures.


To learn about our corporate executive and CEO branding systems reach out to us at 302.450.4494 ext 202.   We have worked with branding clients in the United States, Canada, Europe, Africa, and the Caribbean.