Tips for Setting your PR Campaign up for Success

Your brand is more than just your website and product. Going beyond with a PR campaign that highlights your CEO, creates a figurehead that is relatable to your target audience, establishing brand loyalty and trust.

Select the right date

Timing is everything and a PR campaign is no exception to this rule. Launching your initiative on the right date can mean the difference between attracting the attention of a couple hundred people to several thousands. For example, finding an event that is relative to your industry creates an already established platform that will be attended by individuals and businesses that will be related to your message and who are on the lookout for new ideas and people. There will already be a media presence that allows you to reach another audience of people who fit within the same category but that are in other states or even countries creating more global connections.

Find the right media exposure

Finding relevant journalists, writers, and photographers within your industry or area you want to branch out to can seem like a daunting task. However, having the right media allows for more reach to be established across different platforms. From social media, blogs, and influential websites read by hundreds of thousands of readers, you want your message to get out to the right audience putting your brand and CEO in the right light. Experienced, high profile writers have busy schedules so the sooner you contact them, the better. Interacting with media at the event also helps to give your brand exposure to outlets you may not have considered. Understand that the more people you reach out too, the more potential. Stay professional in email and phone calls, every interaction is part of your PR campaign. Have your own team be generating high quality content as well for you to use on your own website and platforms.

With the right personal branding strategies, any business can grow. As we look to 2021 where virtual events will be running the show, the right team makes all the difference. Our personal branding company has the experience you need to expand your business into a global brand.

27 views0 comments
P: 302.450.4494   
  • Grey LinkedIn Icon
  • Grey Twitter Icon
  • Grey Facebook Icon
  • Grey Instagram Icon


2035 Sunset Lake Rd

Suite B Offices #3 - #5 

Newark, DE 19702

Other locations:

1740 Broadway, 15th Floor
New York City, 10019

International locations:

Cairo, Egypt

Rotterdam, Netherlands

Nova Scotia, Canada

Brussels, Belgium

Ascendant is a CEO branding development firm specializing in corporate brand strategy and development for CEO and executive leaders. Our CEO branding, corporate branding, and executive branding model uses a proprietary 5 phases of branding system, we focus on brand monetization, brand acceleration, and brand strategy. Our corporate and CEO branding clients have ranged from executive corporate branding clients at Fortune 50 companies to multimillionaire CEO’s and founders of entrepreneurial ventures.


To learn about our corporate executive and CEO branding systems reach out to us at 302.450.4494 ext 202.   We have worked with branding clients in the United States, Canada, Europe, Africa, and the Caribbean.