Innovative companies are universally known for their successful products or valuable services, but superior customer service is undoubtedly what really leaves a lasting impression. Great customer service that is helpful, connecting, genuine and charismatic creates loyal buyers and long-term customers. Chick-fil-a is popularly known for their tasty chicken sandwiches and waffle fries, but what’s trending on social media is the extraordinary generosity in service they provide. They’ve taken their unique brand from just another fast-food place to a pleasant experience that motivates people to pay top dollar. Chick-fil-a is undoubtedly a leading example of what emotional connection and human to human experience can create.
Create a Face to the Product or Service
That identical method can be employed in personal branding or CEO branding. Naturally producing an inviting and compelling space around a unique brand that adequately provides a front face or official spokesperson to the business. It is, undoubtedly the opening door for a modern human to human connection. With this human to human interaction, it allows relationships to develop. The official spokesperson must seamlessly connect with the consumers on a personal level. Personal and CEO branding naturally brings in the customer base, noble generosity creates customer loyalty and loyal customers will invite new customers to the brand. Brands like Nike uses sports athletes like Kobe Bryant and LeBron James as a leading spokesman for their unique brand. This shows their consumers the type of product they traditionally produce and the level of expectations they should expect from their product. Getting personal with the consumers of your brand is very important when you create a face to the product people want to feel they can trust you.
Build a Strong Presence with Your Brand
Naturally building a strong presence for your unique brand is vital if you ideally want to replicate your success. Successful brands like Microsoft with Bill Gates and Dallas Mavericks with Mark Cuban not only replicated their success year in and year out, but they added value. While not only increasing in Market Share but increasing relationships and loyalty with a consumer of their products. You must naturally add value to your customers while adding value to your unique brand. CEO branding properly aligns your face with your corporate brand. Sincerely meaning your brand must be a clear representation of who you are, what you're about, and what values you traditionally have. This not only gives needed transparency. But it is also inviting this will traditionally allow your target market to be more comfortable with dealing with you and creates brand loyalty. Having brand loyalty from the customer goes a long way. It lets you know you created an impact and in return, you have gained a long-lasting relationship.
Leverage the Power of Social media to expand your Brand
Leveraging social media to progressively expand your unique brand is important. Social media platforms willingly allow you to constructively engage with longtime customers and potential partnerships that you wouldn’t normally encounter. In fact, without a social media presence in the digital age, it could hinder not only your company, but it could limit your growth. Leveraging Social media for your unique brand could instantly deliver a tremendous amount of success, direct connections, direct relationships, and unique opportunities to you. This naturally allows you to get in front of new audiences to compose a face to face connection with human interaction. By getting social on social media it naturally allows you to network in different countries, despite the language barriers. By creating connections in other countries through social media and face to face this could take your brand to new heights.