How a Personal Branding Firm Can Change the Landscape of Your Business in 2021


As we continue into 2021, everyone worldwide - from small businesses to large corporations - is still navigating the challenges that stem from the 2020 pandemic. We were suddenly and unexpectedly propelled further into the digital world and it seems that our increased reliance on technology is here to stay. Not only has this shifted the way consumers engage, shop, and receive products, it has drastically shifted the marketing field. This is where having a personal branding firm can help tremendously. While you focus on logistic and operation changes and improvements, let us manage your personal brand. Hiring a personal branding firm will give you more time to be a fundamental leader to your employees while simultaneously promoting your brand and growing your business.


Here are 3 ways a personal branding firm, and our team at Ascendant Group, can help you and your company thrive:


1. Personalized Campaigns


A quick Google search will provide a multitude of formulas to launch a marketing or PR campaign. While this is a great way to get an overview of the campaign process, there is no one-size-fits-all model. A personal branding firm will perform a comprehensive analysis of your current brand, strategies, and number one goal. With this information, they will customize a campaign that meets the specific needs to achieve that goal.


2. Personalized Branding


Just like there is no one formula for a campaign, there is no one-size-fits-all branding strategy. The best personal brands highlight individual uniqueness and create an emotional connection with consumers. People want to know why their loyalty should be with you, but they also want to feel like they can relate to you. A personal branding firm will balance these two areas within your brand so that you stay ahead of the competition. The pandemic may make it difficult to hold in-person engagements, but the internet and multiple social media platforms make it possible to extend your reach worldwide.


3. Social Media


Social media may not be considered “new” anymore, but it is constantly evolving just as trends change daily. As a leader, your schedule is already overbooked, so where can you find the time to keep up with all of these changes and decide which trends are worth pursuing? Let your personal branding firm handle it. As experts in social media platforms and trend watching, they will provide valuable insight about which trends will likely quickly fade into the background, and which trends are likely to increase consumer engagement and profits. They will also manage your online presence, maximizing your brand’s reach both locally and internationally. Social media gives us the opportunity to reach millions of people within seconds. Don’t let this resource be another fleeting trend.


Here at Ascendant Group, we are dedicated to reliability and results. Our company was built on trust in 1994 and we continue to succeed because of our client’s referrals. As a PR and personal branding firm, we will take you, your brand, and your company to the next level.



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