Ascendant Group listed as one of 50 Innovative Companies to Watch in 2019

“CEO branding is about as effective as the branding of a company. An executive who is widely recognizable often ends up becoming a de-facto marketer-in-chief, establishing a synonymy with his company’s brand. Perhaps the best example of a high successful executive branding was achieved by Steves Jobs, who became synonymous with his company’s products.”



15 views0 comments