I have a secret for you, though it’s hardly a revelation: most brands fail at what they are trying to accomplish. And the only thing more...

Understandably, many young careerists focus first on building a successful brand. However, it is just as important to understand what can...

When I work with CEOs to boost their brand through speaking engagements, social media and book deals, I often get this objection: "But I...

Dr. Marc Fetscherin is an Associate Professor of International Business and Marketing and a Cornell Distinguished Faculty at Rollins...

Abandon preconceived notions about public relations (PR). Today, public relations is a cross-platform communications action reliant upon...

A HUGE BRANDING TREND OF 2016 IS BLURRING THE LINES BETWEEN COMPANIES AND THEIR AUDIENCES: AUTHENTICITY. The public is craving content...