CEO Brand Advantage In the world of modern business, product innovation and operational excellence no longer guarantee market leadership. Visibility does. And in a media-saturated, trust-fractured environment, visibility without clarity is noise. That’s where Raoul Davis steps in, reframing executive branding as a strategic growth engine, not a vanity exercise. As CEO of Ascendant Group, Davis has built a two-decade legacy around a simple premise: people follow people, not lo

Brand on the Rise In today’s business arena, innovation isn’t enough. Operational excellence doesn’t guarantee market leadership. Visibility does. And in a landscape flooded with content, executives who remain faceless risk becoming forgettable. The shift is clear: leadership today demands a visible, credible, and commanding personal brand. One that doesn’t just support the company, but drives its momentum. Behind this movement is a model that transforms CEOs into category le