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How to Improve Your Brand in the New Year: Part I - Getting Creative with Engagement

The tradition of setting new year’s resolutions is often associated with the same goals: exercise more, eat healthier, read more books,...

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What Are The 4 Steps of Branding and Are You Applying Them to Your Branding Strategy?

Every business and CEO, no matter the size and reach, needs a solid brand in order to stand out from the competition and root themselves...

Avoid These Seven Brand Killing Mistakes (Part 1)

Entrepreneurs will often ring in the New Year with renewed creative energy, rejuvenation, and motivation. Unfortunately, many CEOs get...