AscendantMay 20, 20192 minHOW TO USE CEO BRANDING TO GAIN VISIBILITY FOR YOUR COMPANYMost companies fail to leverage one of their most compelling and distinguishable points — the CEO’s brand. CEO branding starts with...
AscendantMay 13, 20193 minHOW TO MASTER YOUR PERSONAL BRAND BY THINKING LIKE A CEOWhile the term "personal branding" may be thrown around in work circles, do you really know what it means? Personal branding is...
AscendantMay 6, 20193 minHOW EGO TANKS BRANDING AND MARKETING PROFESSIONALS’ PROGRESS AND JEOPARDIZES COMPANIESMany different factors can play a role in declining or stalling revenues, and one of the easiest to fix and yet hardest to admit is how...
AscendantApr 29, 20193 minFOUR ENTREPRENEURS SHARE INSIGHTS ABOUT INNOVATION AS A BRAND DRIVERInnovation is a critical driver of many well-known brands. Think about it: If you are not offering something fundamentally new, then how...