Perception vs Reality
The success of a company or a product lies in a variety of factors such as quality, innovation or providing good customer service and...
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The Ascendant Group - CEO Branding
- Feb 19, 2020
- 3 min
Three Effective Strategies for CEO Branding to Grow Your Business
Many of my clients ask me: “Why is branding so important?” Regardless of the kind of business you’re in, CEO branding benefits the...
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The Ascendant Group - CEO Branding
- Feb 5, 2020
- 3 min
Branding in the Workplace
Whether you’re a CEO of a Fortune 500 company or working your way up the leadership ladder, personal branding can significantly benefit...
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The Ascendant Group - CEO Branding
- Jan 13, 2020
- 3 min
Improving your brand through Social Media
Social media has come to an era where people can run their business completely online and be very successful at it. The same...
102 views0 comments
The Ascendant Group - CEO Branding
- Dec 11, 2019
- 3 min
Humanize Your Brand
Many people do not trust faceless corporations. When consumers buy from companies or organizations, they usually do it with people they...
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The Ascendant Group - CEO Branding
- Oct 28, 2019
- 2 min
California recently signed a law for College Athletes Branding
California recently signed a law that allows college athletes to hire public and relations companies (PR) to promote personal branding...
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The Ascendant Group - CEO Branding
- Oct 14, 2019
- 3 min
Honoring Others: 7 Prompts for what to say for rank promotions, awards, and ceremonies
This article is a contribution from one of our strategic partners who does speech writing for CEOs, executives, and more. Rank promotions...
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The Ascendant Group - CEO Branding
- Oct 7, 2019
- 3 min
How to Increase Your Sales through CEO Branding
Innovative companies are universally known for their successful products or valuable services, but superior customer service is...
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The Ascendant Group - CEO Branding
- Sep 23, 2019
- 1 min
Ascendant Group listed as one of 50 Innovative Companies to Watch in 2019
“CEO branding is about as effective as the branding of a company. An executive who is widely recognizable often ends up becoming a...
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The Ascendant Group - CEO Branding
- Aug 5, 2019
- 1 min
Think Global Conference
The 2019 Annual Think Global Conference will be two days full of inspiration, education, and networking. The conference serves as a...
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The Ascendant Group - CEO Branding
- Jul 29, 2019
- 2 min
Building a Stronger CEO Brand
“Business isn’t just B2B or B2C anymore. It is now H2H, human to human connectivity.” – Raoul Davis Nurturing a business or a brand to...
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Ascendant
- Jun 17, 2019
- 3 min
TIPS FOR SUCCESSFUL BUSINESS IN THE MIDDLE EAST AND ASIA
With the global business landscape shift that has taken place over the last two decades, you might become a minority in a few years if...
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Ascendant
- Jun 10, 2019
- 4 min
THREE STRATEGIES TO CAPITALIZE ON CAUSE-CONSCIOUS CONSUMERISM
In today’s business climate, where the marketplace is far more socially minded, philanthropy, corporate social responsibility and...
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Ascendant
- Jun 3, 2019
- 3 min
THREE REASONS TO DEVELOP A JOINT VENTURE
When a company thinks of different avenues to expand its operations, the first thing that comes to mind isn't typically a joint venture....
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Ascendant
- May 27, 2019
- 2 min
JESSICA YELLIN JOINS THE ASCENDANT GROUP AS THE HEAD OF SOUTH AFRICAN DIVISION
The Ascendant Group welcomes Jessica Yellin as Head of South African Division with a role to enhance the firm’s global division Jessica...
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Ascendant
- May 20, 2019
- 2 min
HOW TO USE CEO BRANDING TO GAIN VISIBILITY FOR YOUR COMPANY
Most companies fail to leverage one of their most compelling and distinguishable points — the CEO’s brand. CEO branding starts with...
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Ascendant
- May 13, 2019
- 3 min
HOW TO MASTER YOUR PERSONAL BRAND BY THINKING LIKE A CEO
While the term "personal branding" may be thrown around in work circles, do you really know what it means? Personal branding is...
32 views1 comment
Ascendant
- May 6, 2019
- 3 min
HOW EGO TANKS BRANDING AND MARKETING PROFESSIONALS’ PROGRESS AND JEOPARDIZES COMPANIES
Many different factors can play a role in declining or stalling revenues, and one of the easiest to fix and yet hardest to admit is how...
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Ascendant
- Apr 29, 2019
- 3 min
FOUR ENTREPRENEURS SHARE INSIGHTS ABOUT INNOVATION AS A BRAND DRIVER
Innovation is a critical driver of many well-known brands. Think about it: If you are not offering something fundamentally new, then how...
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Ascendant
- Apr 22, 2019
- 3 min
FORMER EXEC. VP, UNIVERSAL STUDIOS, SR VP, 20th CENTURY FOX NEAL LEMLEIN JOINS THE ASCENDANT GROUP
This press release was orginally distributed by ReleaseWire With a role to enhance both the business’s global footprint while growing the...
171 views0 comments
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